register your pages in the search engines without some prior advise, your
page may end up lost behind all your competitors. It happened to me, when
registering my first page with the search engines.
many things you can do with your web page to index good in the search
engines. You will find the most important information in this page, all
easy and simple.
engines have different methods to decide where your page should go, either
on top, or the bottom. In order to improve their sites, and avoid spammers
(people who cheat when submitting their pages to be placed ahead of you),
they take many consideration to rate your page. The big problem is that
they all have different standards
engines will use a ROBOT to examine the SOURCE of your page (source is the
html program used to build your web page). The robot will come to
your page and read the title, meta tags, notes in the graphics areas, the
links on your page, and the text in the web page. The robot is looking for
a repetition of words, so it will place your web page where it belongs,
depending on the words they find in your page.
Let's start with META TAGS
The META TAGS are a hidden note that you can find in the SOURCE of any web
page. You can see the SOURCE in your browser, by going to the top, press
VIEW, and then SOURCE or DOCUMENT SOURCE. They are usually between the
tags of "/title" and "/head". The most important meta tags are:
pages have META TAGS, I think they should.
Now, in the "keywords" area, you have to find the keywords that "YOUR
CUSTOMERS WOULD USE WHEN LOOKING FOR YOU" in a search engine. It's very
important to find out what keywords they would use, they are not always
the same as the ones YOU would use. I suggest picking maybe 4 or 5
keywords. If you pick too many keywords, your meta tags are
spreading out too
much and won't be efficient.
DO NOT use
the most popular keywords:
estate, web page, computers, etc. The competition may be too
much. Try to find something different, new or unusual about your page and
business, and go with it. Also, use phrases, usually people will type 2 or
3 words when using the
engines, think what your customers would type.
Thesaurus may help you
find some more words.
AltaVista would let you repeat the same keyword up to 7 times in the "META
NAME="Keywords" area, but that would be consider spamming in others. This
year AltaVista accepts 3 REPETITIONS for each keyword, so do not put any
Let's say you sell Cars & Parts. Then in the " Meta Keyword" area you
write: "Autoparts" 3 times and "auto" 3 times, this can be considered a
repetition of the word "Auto" 6 times. Then you are out.
keywords should be in PLURAL. Some say you have to put comas in
between, others say you shouldn't. Well, I'm not really sure who is right.
Only a few search engines will read and use the "META NAME="Keywords", but
since AltaVista, Infoseek and
people working at Hotbot do, it is important to have them.
NAME="Description", this is what usually (not always), will show as the
description of your page in the search engine. This is what your customers
will see first, and in a few seconds, decide
to visit you.
So, do a short description that will attract your customers to your page.
Also, some search engines will accept 15, or 25 words; and then
cut you off. My advice
is to have a short description maybe of 10 or 12 words, "Period",
then, next sentence a second description of 10 more words. So if you get
cut off, the first half will be enough to create curiosity to your
lure them in.
You have to put some keywords here also, without sounding
boring and repetitive.
show in the top left area of your browser. This is even more important
than the META TAGS. The title of your page has to have the main keywords
that your customers will use in the search engines.
webmasters repeat their keywords so much, that their titles are more than
a dozen words long.
Now, let's say you sell Auto Parts
wholesale. Your title
Parts Wholesalers, parts for trucks, motorcycles, used cars parts,
rebuilt used & new parts all models cars.
That is 17
words, and plenty of keywords. Now let's say your competition have this
title in their page:
title is good if you only have one page, and I wouldn't write more than 9
words (keywords). So if someone is looking for used parts, or used truck
parts, there is a chance you may be in the first 2 or 3 pages of the list.
Now, if someone is searching for "auto parts wholesale", the second title
would come up much better, since it only has 3 words, and is exactly what
the search is. Your title is not as spread out as the long one. This is
good if you have several pages, so each will have a specific name, i.e.
"wholesalers auto / cars parts", "used trucks parts, wholesalers", "used
cars parts, wholesalers", "motorcycles used parts wholesalers".
There, instead of having one page, you have four pages; each will be an
entrance to your site. I have about 70 pages at the moment, in a few
months I will get up to 100. Some of them come up number one in search
engines like AltaVista.
The same as
the "META NAME="Description", your title also has to tell your visitors
what your web page is all about. A few search engines, like WebCrawler,
only shows your web page title on the screen, and that title has to
persuade your visitors to come to see your page.