LA WEB DE READING
COMPREHENSION PREFERIDA POR LOS HISPANOHABLANTES
To get information
in Spanish place the arrow of your mouse on the highlighted
words without clicking.
Para obtener información en español acerca
la flecha de tu ratón a las palabras o frases resaltadas.
Insights into Business
the Colgate Company in 1806 as
soap and candle
business in New York City.
For the first one hundred years, the company
did all its business in the United States. However, in the early 1900s,
the company began an aggressive expansion programme that
the establishment of Colgate operations in countries
Europe, Latin America and the Far East.
operations in Turkey, Pakistan, Saudi Arabia, Eastern Europe and China,
a truly global consumer products company, worth $6.6 billion and selling
in more than 160 countries.
Colgate-Palmolive's five main sectors of
business are: Oral Care, Body Care, Household Surface Care, Fabric Care and Pet
Nutrition and Health Care. In the area of Oral Care, Colgate-Palmolive is
the world leader in toothpaste.
Since 1980, the company has increased its
this market by more than 12% to over 40% today.
have grown significantly in recent years and in 1991, they exceeded $1.3
billion. As a result of the company's heavy investment in research and
technology, it has developed many successful toothpastes,
its presence in professional products, Colgate-Palmolive
the Ora Pharm Company of Australia and the dental therapeutics business of
Scherer Laboratories USA in 1990. For many years, the company has had a
strong dental education programme in schools throughout the world and has
partnership with the intemational dental community. Recently
its school education programmes to cover rural areas as well as townships
in developing countries.
For the last three years, the company has
sponsor of the Intemational Dental Congress, the world's largest
and most prestigious dental meeting.
The company has always paid close attention
to the environment. It has already made great progress in the use of
recyclable bottles and packaging materials. In 1990 the American Council
on Economic Priorities chose Colgate-Palmolive as one of the four most
socially responsible companies in the United States.
Lannon, Tullis, Trappe (Longman)
founded: set up (fundó) starch: a carbohydrate used in adhesives, paper and textiles
(almidón) candle: wax sticks (cera) led to: resulted in (condujo a, tuvo como resultado) establishment: organization (establecimiento) thoughout: all over (en toda) set up: established (organizado) becoming: turning into (transformándose en) oral care: mouth health (higiene oral) toothpaste: a dentifrice in the form of a paste (pasta dental) share: portion (porción, parte) revenues: the entire amount of income before any deductions are made
(rentas, ingresos netos)
rinses: liquid washer used to remove unwanted substances (enjuagues
bucales) to strengthen: to make stronger (para reforzar) bought: purchased, acquired (adquirió) maintained: kept (conservado) close partnership: intimate partnerchip (muy cercana relación) enlarged: expanded, widened (expandido, ampliado) a major sponsor: a most important sponsor (un patrocinador de
primer nivel) environment: the area in which something exists or lives (medio
COMPLETE THE FOLLOWING
ARTICLE WITH EITHER THE "PRESENT PERFECT" OR "PAST SIMPLE"
CHOOSING THE BEST ALTERNATIVE FROM THE MENU.
MUCH MORE THAN
Company in 1806 as a starch,
and candle business in New York
City. For the first one hundred years, the
all its business
in the United States. However, in the
early 1900s, the company
establishment of Colgate operations in countries
throughout Europe, Latin
America and the Far East. Recently it
operations in Turkey, Pakistan,
Saudi Arabia and China.
Their main sector of business
is Oral Care and, in this area, Colgate-Palmolive
the world leader in toothpaste.
Since 1980, the company
share of this market by more
than 12% to over 40% today.
Oral care revenues
in recent years and in 1991
$ 1.3 billion.
attention to the environment. In 1990
the American Council on
them as one
the four most socially
responsible companies in the United States.